Skip to product information
A quiet night in 1918. Snow lines the streets of Times Square. Above the haze and lamplight, one sign glows through the dark: EAT LESS MEAT.
This vintage sweatshirt features a photograph taken during World War I, capturing a striking moment in U.S. history when public messaging, war rationing, and neon collided in the heart of New York City. It’s a rare glimpse into how food, power, and culture intersected in America’s most iconic crossroads.
Whether you wear it for the message or the mood, this one’s for the history heads, the food thinkers, and the city dreamers.
• 80% ring-spun cotton, 20% polyester
• Garment-dyed 3-end fleece with a 100% cotton face
• Fabric weight: 9.5 oz./yd.² (322 g/m²)
• Yarn diameter: 30 singles
• Relaxed fit
• Side-seamed construction
• 1 × 1 rib at collar, cuffs, and waistband
• Forward-rolled shoulder
• Twill tape on the inside of the back neck
• Twill label
• The fabric of this product is OEKO-TEX Standard 100-certified
• Blank product sourced from El Salvador
Disclaimer: This sweatshirt undergoes garment-dyeing and softening processes, which may cause slight color variations.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Age restrictions: For adults
EU Warranty: 2 years
In compliance with the General Product Safety Regulation (GPSR), Oak inc. and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.
"Eat Less Meat" Unisex Garment-Dyed Sweatshirt
$49.50 USD
This vintage sweatshirt features a photograph taken during World War I, capturing a striking moment in U.S. history when public messaging, war rationing, and neon collided in the heart of New York City. It’s a rare glimpse into how food, power, and culture intersected in America’s most iconic crossroads.
Whether you wear it for the message or the mood, this one’s for the history heads, the food thinkers, and the city dreamers.
• 80% ring-spun cotton, 20% polyester
• Garment-dyed 3-end fleece with a 100% cotton face
• Fabric weight: 9.5 oz./yd.² (322 g/m²)
• Yarn diameter: 30 singles
• Relaxed fit
• Side-seamed construction
• 1 × 1 rib at collar, cuffs, and waistband
• Forward-rolled shoulder
• Twill tape on the inside of the back neck
• Twill label
• The fabric of this product is OEKO-TEX Standard 100-certified
• Blank product sourced from El Salvador
Disclaimer: This sweatshirt undergoes garment-dyeing and softening processes, which may cause slight color variations.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Age restrictions: For adults
EU Warranty: 2 years
In compliance with the General Product Safety Regulation (GPSR), Oak inc. and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.
Size guide
| LENGTH (inches) | CHEST (inches) | SLEEVE LENGTH (inches) | |
| S | 27 ½ | 33-36 | 31 ½ |
| M | 28 ½ | 37-40 | 33 ½ |
| L | 29 ½ | 41-43 | 35 ¼ |
| XL | 30 ½ | 44-46 | 36 ¾ |
| 2XL | 31 ½ | 47-49 | 28 ¼ |
| LENGTH (cm) | CHEST (cm) | SLEEVE LENGTH (cm) | |
| S | 69.9 | 83.8-91.4 | 80 |
| M | 72.4 | 94-101.6 | 85 |
| L | 75 | 104.1-109.2 | 89.5 |
| XL | 77.5 | 111.8-116.8 | 93.4 |
| 2XL | 80 | 119.4-124.5 | 71.8 |